By 2010, Rick Astley had only made $12 from the Rickrolling phenomenon.
This is just an example of how poorly the YouTube profit-sharing model works for artists. In August 2010, a German judge ordered Google to do a better job of detecting and removing uploaded videos on YouTube that use copyrighted material. At the time of the ruling, the official video for Rick Astley’s Never Going to Give You Up had been viewed 39 million times on YouTube, but Astley only received $12 in YouTube royalties (he was only the performer, not the writer, of the song). Of course, the song itself had obviously been viewed many more times illegally on YouTube during the “Rickrolling” internet sensation.
(source)
Just kidding. Here's the actual source.

