McDonalds distributes 1.5 billion toys annually around the world. That is more than Toys R’ Us! Obviously, the reason is that each happy meal comes with a toy. In the U.S. nine out of ten kids between the ages of 3 and 9 eat at McDonalds once a month.
It makes sense, since 20% of McDonald’s sales involve Happy Meals. In 1979 the Happy Meal was first invented and only cost $1.00. The biggest hit toy that came from the Happy Meal was the Ty Beanie Baby.