The game Grand Theft Auto (GTA) was shrouded in controversy from it's inception. It was condemned in Britain, France and Germany and was banned from Brazil due to it's graphic portrayal of 'extreme violence' and it's 'glorification of criminal activity.' However, it remains one of the most popular games on the market today.
How did it become so popular? Rockstar played a very successful marketing game. They hired publicist Max Clifford, who planted sensational stories in tabloids and proved that there is no such a thing as 'bad publicity.'
The creator of the game, Mike Dailly stated: "He designed all the outcry, which pretty much guaranteed MPs would get involved…He'd do anything to keep the profile high." The publicity sparked moral outrage among right-wing politicians and activist groups alike.
Co-creator David Jones is adamant that they were not going out of their way to make the game controversial. He said: "We always did everything from the perspective of what's going to be the most fun. It just naturally kept pushing us down the darker direction."
Grand Theft Auto V has sparked controversy yet again. In a segment of the game the mission 'By The Book', contains player-initiated torture. The methods used in this mission are kneecapping, electrocution, dental extraction, and waterboarding.