The day after they lost the NBA Championship, the Miami Herald ran an ad congratulating the Miami Heat for winning!
The day after they lost the NBA Championship, the Miami Herald ran an ad congratulating the Miami Heat for winning!
In fact, the ad from Macy’s selling Heat championship memorabilia saying “Congratulations Miami” ran on the same page as a story describing how the Heat lost to the Dallas Mavericks. A representative from the Herald explained that it is common practice for newspapers to prepare ads like these (ones based on the outcome of sporting events) ahead of time, just to cover their bases. This way, the ads can come out on time, instead of waiting for the game to be over before they start working on it. In this case, the ad went out on accident. Still, even if the Heat did win on Sunday, they still would have needed to win another game to clinch the title.
(source)

