51% of Internet traffic is “non-human” Turns out websites actually have a legitimate reason for asking you to decipher and then copy out oddly shaped words. A cloud-based service, Incapsula, has revealed research indicating that 51% of website traffic is through automated software program, with many programmed for a malicious intent.
Non-human traffic is mostly invisible due to the inability of analytics software to recognize it. The breakdown of an average site’s traffic is as follows: -5% is due to hacking tools -5% is scrapers -2% from automated comment spammers -19% the result “spies” collecting competitive intelligence -20% is derived from search engines -49% from people browsing the internet.
The “non-human” traffic renders the site at greater risk of business disruptions, as well as other damages. Many websites have devised methods, such as the one mentioned above, of fending off these unwanted visitors to create a better environment for themselves and their fellow human beings (at least the ones who visit the site).