The Obelisco, is a national historic monument and icon of Buenos Aires. The monument was built to commemorate the fourth centenary of the first foundation of the city. They needed to make the Obelisco’s surroundings more appealing, so the government of the city started the project Punto Obelisco.
They created a zone around the monument full of LED signs. Now, the Obelisco area is always associated with lights and the nightlife, so it has become similar to Picadilly Circus in London or Times Square in New York. Over the years, the monument has endured quite a bit of vandalism.
In the 1980s, an activist group poured paint down the monument from the top windows. After that, they put up a fence that proved to be very helpful in preventing vandalism. In November of 2005 they repainted the monument “Paris stone” hue, which was said to be a major improvement from the original white.
Then, in December of 2005, the Obelisco was cloaked in a pink condom to celebrate world AIDS day.