This is probably a very common misconception - I know it fooled me for years! The “original hazelnut spread” is made of a blend of roasted hazelnuts, sugar, skim milk, and a touch of cocoa. Because it’s considered to be a healthy snack, a lot of the marketing dollars for Nutella actually go into pitching it as a breakfast food to be spread on toast, English, muffins, bagels, and the like. It was created back in the 1940s by Pietro Ferraro, a pastry maker. Ferraro got the idea because chocolate was so scarce at the time due to the rationing that occurred during World War II. Who knows? We may all be thanking Mr. Ferraro in a few short decades - many experts have predicted severe global chocolate shortages in the coming years due to the combination of overfarming lands used to grow cocoa and unfair trade policies.