In Denmark there is a channel for children without any commercials and when it is time to sleep, the characters go to sleep, too!
The DR Ramasjang launched in 2009 and was a desperate attempt to reign in Danish viewers. Danish children were all but lost in the wonders of Cartoon Network and Disney. The DR caters to Danish humor and irony and is made for children between the ages of 3 through 10. It has become the most popular channel in Denmark among children.
The channel doesn’t show any commercials, which boosts their ratings among children and parents alike whose don’t have to deal with marking strategies geared for their young ones. The DR Channel’s characters are put to bed at night and are seen sleeping all night. It sounds like an adorable channel, except their use of “irony” would be considered very questionable in the U.S.
One movie on the channel shows a ten year old girl killing six adults by cutting of their limbs! A spokeswoman for the channel said that times are changing and kids want more than Barbie and Power Rangers. Those shows are now for kids under 5. The TV station has a hard time balancing shows for 3 year olds and 10 year olds. Ideally they want to open another channel and split the age group in half again.