It’s called the Doublespeak Award. Started in 1974, it is an award for people who have most notably deceived the public over the year. Or, according to the National Council of Teachers of English, it is an “ironic tribute to public speakers who have perpetuated language that is grossly deceptive, evasive, euphemistic, confusing, or self centered.”
The award is meant to be the opposite of the Orwell Award (which is for those who contribute to honesty and clarity in public language), somewhat like what the Razzie award is to the Oscar. The National Council of Teachers of English has been issuing the award to one or more people (or occasionally statements) for more than 35 years now.
So who is on the list? Well it probably shouldn't surprise you that every US President in the last thirty years has had the distinction of winning the award- except for Barack Obama, who has yet to be honored with any such distinction.
Some other notable names include Glenn Beck, the United States Department of Defense, the tobacco industry, and even the phrase “aspirational goal.” You can read the full list here. Any guess on who will have the prestige of winning the award this year?