This year in Britain, sandwiches are getting a well-deserved birthday party in the form of a 12-month marketing campaign from the British Sandwich Association. The birth of the sandwich occurred in 1762, a number noted in the logo created by the organization to honor the sandwich.
Sandwiches got their name from John Montagu, the Earl of Sandwich, who was the first to request meat between pieces of bread. A new website called lovesarnies.com has been created to feature sandwich promotions and market the anniversary. A sarnie is British slang for a sandwich. The website has Facebook and Twitter pages. To promote and market sandwiches, the British Sandwich Association is hosting a competition, as well as using TV programs to share the history of sandwiches.
The organization has plans to increase its marketing efforts in May in order to get media attention. Does the fact that sandwiches are 250 years old strike you as too old or too young according to what you expected?