Morgan Spurlock (the Super Size Me guy) is making a new movie about product placement, paid entirely by product placement.

Morgan Spurlock (the Super Size Me guy) is making a new movie about product placement, paid entirely by product placement.

In a full embrace of the theme, the film’s working title The Greatest Movie Ever Sold, received a product placement update, POM Wonderful Presents: The Greatest Movie Ever Sold. In the film, Morgan Spurlock, the documentarian that famously went on a 30-day McDonald’s diet, will be exploring the world of product placement. The film will simultaneously reveal and lampoon the world of product placements. However, the product plugs used as gags for the film are real!

Check out HyperVocal.com for the film’s theatrical trailer, along with an interview with Spurlock and Chris Barrett, the college student to get an education paid for by corporate sponsorships. Also, find out how his movie was inspired by the show Heroes.