When British Airways was having trouble erecting the London eye, the owner of Virgin flew an airship over it that said ‘BA Can't Get It Up!!’
It was a stunt you can thank the CEO, Richard Branson, for. He was woken up at 5:30 one morning and told that the British Airways sponsored London Eye was having a technical problem and couldn’t be erected. The world’s press was waiting to see it go up, according to Branson, so he utilized his resources and called up the airship company he owned just outside of London.
A blimp was scrambled with the message “BA Can’t Get It Up!” It was flown directly over the wheel. So it looks like this is how billionaires pull pranks. The London Eye, in case you didn’t know, is a giant Ferris wheel sitting on the backs of the River Thames in London, England (obviously). It’s actually so tall that it’s the biggest Ferris wheel in all of Europe.