Oreos are one of the most famous cookies in the world. However, the idea for a sandwich cookie was not theirs. There was a type of cookie called Hydrox that was introduced in 1908. It was the flagship product for Sunshine Biscuits. In 1912, National Biscuit launched the Oreo brand.
National Biscuit (or Nabisco), had a much superior distribution channel, advertising budget, and organization in general. Sunshine Biscuits and Hydrox had no chance to win over the market.
Hydrox lived on, although at a much smaller scale. Keebler later bought the brand and renamed it Keebler Droxies. Have you had Hydrox or Droxies? Do you like them better than Oreos? Let us know in the comments!