A retired farmer from the Hunan province decided to jokingly model a set of women's clothing. This turned him into an online sensation after they went viral in the Chinese social network Weibo. He got a contract modeling for the Yecoo Fashion Store; their sales jumped from $160-a-day to more than $1100.
The Yecoo website has attracted more than 250,000 views and Weibo has recorded almost 10 million searches for "grandfather," which is how he's known. His success doesn't seem to have gotten to his head. He's grateful for what this has done for his granddaughter.