Many who work in management at Hollister or its related brands can attest to this. If you’ve ever worked in retail, this might not be too surprising. There’s nothing explicitly illegal about hiring based on appearance. After all, there are entire industries where appearance is a massive factor in hiring.
The rationale for clothing companies is that they want employees who represent their brand. As someone who works at Banana Republic, this writer can tell you that looking like you came out of the brand’s catalogue is about 75% of what it takes to get hired. Hollister, however, does take it a little far.
According to some words from several managers in Hollister stores, the district manager (that is, the manager of all the brand’s stores in a specific area) would come in every few weeks and make sure all the employees were up to par with their appearance.
When the regional managers would come in, the store’s managers would supposedly go a step further and bring in designated good-looking people to impress them. Additionally, constant meetings were allegedly held to review how attractive the employees were.
The district managers were very concerned with wanting to hire people that teenagers want to be. The principle makes sense from a marketing standpoint, because it’s the same reason why people hire attractive models.
Apparently, the manager who wrote the letter saying all of this once got in trouble for putting a kid ranked a 7 in the front room. You can read all the manager’s words at the source