Crash Bandicoot was a very popular and very well received platforming video game published by Sony and produced by Universal Interactive Studios (known more recently as Vivendi Games). It was developed by Naughty Dog for the PlayStation in 1996 and spawned a successful franchise.
The series follows Crash Bandicoot, an anthropomorphic cartoon of the weird animal in the picture, and his attempts to stop his nemesis, Doctor Neo Cortex, from taking over the world. While getting ready for the game’s demo at the 1996 Electronic Entertainment Exposition, the team decided on the titular character’s name. The team simply took the name of the animal he is based on and added the first name from the character’s destruction of boxes throughout the game.
The marketing people at Universal didn’t like it too much, however, and insisted that the character should be called Wuzzle/Wez/Wezzy the Wombat or Ozzie the Ottsel. Once Naughty Dog threatened to leave the production, marketing backed off and he was crowned Crash Bandicoot.