Many consumers are unaware that much of the salmon they buy is farm-grown, and would normally be grey! The pinkish-orange color that wild salmon has is the result of a diet of krill and shrimp, which are foods that farm-grown salmon do not get. Because of the difference in diets, farmed salmon is given the chemicals canthaxanthin and astaxanthin to change its color.
The two chemicals are found in nature and are what actually turn wild salmon the classic salmon color. The same chemicals are also given to hens so that their yolks are the expected yellow color. Most consumers will not buy products that don’t have the colors they have come to expect. Some customers in Seattle were appalled to find that their salmon had been given chemicals.
They sued the grocers for not informing them of the use of chemicals because they didn’t have the opportunity to evaluate for themselves if the chemicals were risky to consume or not. Grocers maintained that they bought from excellent sellers and that their seafood was healthy and good food.
Meanwhile, consumers are suing and could win a lot of money. Do you think the customer’s concerns are valid?